The Challenge

Growing Demand for Pickleball & Tennis Programs

Recently, we had the privilege of partnering with the City of Torrance to address the growing demand for tennis and pickleball opportunities in the area. Residents of Torrance expressed their desire for more options to play tennis and pickleball, but the city faced challenges in recruiting qualified instructors to deliver these programs. Recognizing the need and the enthusiasm of the community, Rec stepped in to bridge the gap and enhance the recreational offerings.

Solution

Recognizing that a simple and easy-to-use registration flow was essential in encouraging more residents to participate, Rec started by streamlining the registration process for existing programming. No longer were residents required to hunt for information on 8.5x11 sheets of paper zip-tied to the court fence; instead, the court schedule was digitized, empowering participants to effortlessly access the information they needed.

Furthermore, we recognized the importance of bringing in well-trained instructors who could provide valuable coaching, training, and competitive play experiences. Through collaborative efforts with the City of Torrance, we successfully onboarded pickleball and tennis instructors who possessed the expertise necessary to meet the growing demand. These instructors have significantly expanded the programming options available to residents, offering private coaching, organized competitive play such as tournaments, and a variety of tennis lessons suitable for beginners and advanced players alike.
The residents now have increased access to a wide range of programming, which not only promotes physical fitness but also fosters a sense of camaraderie and friendly competition.